
Yu Hsuan Lee
Problem
Despite the common assumption that caring for a plant should be easy, the average millennial plant parent has killed seven indoor plants.
Obejective
The Sill has a collection of plants that are hard to kill.
Campaign Idea
Achievement Unlock
On the road to becoming a plant master, there are a lot of different stages. If taking care of your plants feels stressful, The Sill is here to tell you that it doesn't have to be.
With The Sill, you can easily unlock lots of achievements and experience the satisfaction of plant care without the added effort.
In this campaign, we want to wrap our message in a video-game way and also give an easy and relaxed atmosphere, which helps people feel confident about taking care of plants and cultivate a sense of accomplishment.
Co-credit: Louran Chen