
Yu Hsuan Lee
Challenge
Conceptualize a fashion brand. Make fashion meaningful beyond logos and images.
Campaign Idea
Fashion Reborn
DAUPHINETTE is famous for its transformative touch on repurposed materials, breathing new life into many items that were once discarded.
The rebirth holds profound significance for these objects.
What might they say if they could speak? We give them personality and narrate their stories in their imagined voices.
Co-credit: Louran Chen